Are YOU There Yet? - Top 10 LIST Reason Why a Company Think They Don"t Need a Website 15/12/2010Here"s a 10 list of reasons that commonly many SME (Small Medium Enterprise) companies think they don"t need a website:1. We only a small company, it"s not a need to have a website.At first, think about why you"re setting up a company? Deep in most people who start any business out there will say to be my own boss, to pursue my dream, to fulfill my needs that nobody has done it - - which at the end of the day become a successful businessman or a millionaire or even a billionaire. If you are have that mindset, you are on the right track. By having an online presence is definitely one of the important tool to expand your business because it will build up the company credibility, continue communication with potential clients and create opportunity to generate more business leads. 2. Our company are only based locally.At first glance, this looks like a plausible reason not to have a website where the mindset "I have enough income, I don"t need to expand". However, how do you know whether you"ve reached every single possible customer locally? Have you maximised your reach? One good example about e-Marketing - in increasing a local company’s visibility wihtin the region. Bob Nicholson does a great explanation how Google uses Geo-Targeting for AdSense marketing in this video: http://www.youtube.com/watch?v=JK9NzQRWCnA&feature=player_embedded 3. We already have a website since 3 years ago, so not a need to revisit it anymore.Have you check whether your website reach the right audience? Has it being design correctly and display correctly in current browsers? If you choose to e-advertise, is your site search engine ready? Have you updated the content regularly? Have it generate new business lead in the past couple years? Always and always refresh your website and update the content, its really important to stay relevant with the current market and continue to test whether your website have catch the right visitors. 4. Okay, then... We are convinced to have a website or refresh our design, but we heard that it really costsly.A new website or a good refresh of an old one is always need some investment, depending on how much work is involved. You could even get a free template website or using WordPress or Joomla for low investment required, it is a good start but be warned, it won"t be able to show the best potential of your company and lacking in showcasing the branding of your company product and/or services. 5. Then, it probably not worth of the investment.Depending on the line of work you’re in, even if your new website generates one sale, you could make back the money you spent on getting your website up and running. Also, today’s competitive market dictates that a prospective client might see your company as behind the times or unable to compete if you do not already have a website by now. 6. But, it’s too difficult to maintain.A basic website only needs the maintenance of having new and exciting content. Modifying content on basic websites is easy enough if you know basic HTML. 7. Well, I don’t know nor do I want to learn HTML. I want to make my own changes, and don’t want to spend money just to have a webmaster make changes for me.Fair enough about this statements. Do you know many company out there offering CMS (Content Management System) solutions and services, such as Orange Webmaster "Profile IT" CMS - which allow anybody who don"t even know HTML to easily update their content anywhere and anytime? 8. But then, our company are low tech, so we don’t think we actually need one.In regardless of industry, a website definitely will enhance any company’s business and profile in the marketplace. There are many manufacturing companies that reap a huge benefit when allowing their potential customer to request for quotations and make the orders online. They even extend some protected areas of their sites to their partners to get updated on their products early. 9. We already advertise the way we always have (print, radio, tv, etc).You should continue to do so, but if there"s always need to be at the edge with your competitors, why shouldn’t you take the opportunity to reach global market audience? 10. Really, I actually wouldn’t know where to start.As with anything very new to you, now take the first step and talk to one our consultants. In Orange Webmaster, we will bring you through the process and more importantly keep you involved without taking the project over 100%. We will involve you and make sure both we deliver and address your every needs. Do contact us for web consultations.